How Much Does Amazon Charge for Selling a Product? (2025 Breakdown)
Amazon charges sellers different fees, depending on what you sell and how you ship it. In 2025, the main costs are:
- A monthly fee (if you use the Professional Plan)
- A referral fee (Amazon takes a small part of each sale)
- Fulfillment fees (if Amazon ships the product for you through FBA)
Before you start selling, it’s important to understand these fees. That way, you can choose the right price, avoid surprise costs, and make sure you still earn money.
This guide explains all the main fees in 2025, so you know what to expect and how much you’ll really make.
Key Takeaways:
- Amazon’s fees depend on what you sell, how you ship, and your plan. Most pay a referral fee of 8–15%. If you use FBA, you’ll also pay for storage and shipping. Pick the Individual plan for fewer sales, or the Professional plan if you sell more.
- Knowing all the fees helps you price products the right way. Extra costs like refund fees or paid tools can cut into your profits. Always use an Amazon fee calculator before listing.
- Selling on Amazon costs money, but it also gives you big benefits. You get access to millions of buyers, fast Prime shipping, and easy order handling—great for sellers who want to grow.
Amazon Selling Fees Explained: Why They Matter
If you want to sell things on Amazon, it’s important to know about the fees. Amazon charges sellers in a few ways. There’s a monthly fee to have a seller account. Amazon also takes a small part of each sale. If you use FBA (where Amazon ships your stuff), there are extra costs too.
These fees can add up fast. If you’re not careful, you might not make much money. That’s why it’s smart to understand all the costs. It helps you choose the right price for your products and make sure you still earn money.
Want to learn more? Watch the video called Fees When Selling on Amazon.
The Two Amazon Seller Plans: Individual vs Professional
Amazon has two ways to sell, and each one costs a little different.
- Individual Plan: You don’t pay every month, but you do pay 99 cents for each item you sell. This is good if you’re only selling a few things—less than 40 a month—or just trying it out.
- Professional Plan: You pay $39.99 every month, but you don’t pay per item. This is better if you sell a lot or want to use extra tools, like ads or bulk listings.
If you’re just starting or selling for fun, the Individual Plan costs less. But if you want to grow your business, the Professional Plan is a better deal over time.
Referral Fees: What Percentage Does Amazon Take?
Amazon takes a small percent of each sale. This is called a referral fee. It’s based on the total price, including shipping and gift wrap. Most of the time, it’s between 8% and 15%, depending on what you’re selling.
Here are some examples for 2025:
| Category | Referral Fee |
|---|---|
| Sports & Outdoors | 15% |
| Tools & Home Improvement | 15% |
| Video Game Consoles | 8% |
| Watches | 16% on the first $1,500, then 3% after that |
Most products fall between 8% and 15%. This is Amazon’s way of charging you for using their website and customers. Be sure to include this fee when you decide how much to charge for your product.
Fulfillment Fees: FBA vs FBM (Fulfilled by Amazon vs Fulfilled by Merchant)
How you deliver your products—either through Amazon or on your own—impacts your bottom line.
| Fee Type | FBA (Fulfilled by Amazon) | FBM (Fulfilled by Merchant) |
|---|---|---|
| Fulfillment Fee | $3.22–$6.27 per unit (standard size, depends on weight) | $0 (you handle shipping costs yourself) |
| Monthly Storage Fee | $0.75–$2.40 per cubic foot (varies by season) | $0 (you store inventory yourself) |
| Returns Handling | Included in FBA fee (for most categories) | You handle returns and pay return shipping |
| Customer Service | Included | You manage customer support yourself |
| Prime Eligibility | Yes (automatically) | No (unless enrolled in Seller Fulfilled Prime) |
| Labor & Shipping | Amazon handles all fulfillment | You pack, ship, and manage delivery |
Which one is better?
If you’re new or want to save money, FBM might be a good start.
If you want fast shipping, less work, and the Prime badge, FBA can help—but it costs more.
👉 For a complete breakdown, check out our Amazon FBA Fees Explained guide.
Hidden Amazon Fees to Watch Out For
Amazon has some extra fees that many new sellers don’t know about. These can affect how much money you make, so it’s good to understand them.
Here are a few to watch out for:
- Closing Fee – If you sell books, DVDs, or video games, Amazon charges $1.80 for each item sold.
- High-Volume Listing Fee – If you list more than 100,000 items (that’s a lot!), Amazon may charge extra every month.
- Refund Fee – If you give a customer their money back, Amazon keeps 20% of the referral fee, up to $5 per item.
- Optional Tools – Things like Amazon ads or special product pages cost extra. You don’t have to use them, but they can help your business grow.
These fees don’t show up right away, but they can add up. Make sure to include them when you decide how much to charge for your products.
Example: Total Cost to Sell One Product on Amazon
Imagine you sell a product on Amazon for $25. You’re using the Professional plan and FBA (Fulfilled by Amazon). Here’s what the costs might look like:
- Referral Fee (15%): $3.75
- FBA Fee: About $4.00 (this depends on size and weight)
- Professional Plan Fee: $39.99 per month — if you sell 40 items, that’s about $1.00 per item
So, the total Amazon fees for this one sale would be around $7.75.
That means you keep about $17.25 before paying for the product, shipping, or anything else.
To get the best estimate, try using an Amazon Fee Calculator. This helps you see real numbers, and it’s important—because fees can change depending on what you sell.
Is Selling on Amazon Worth It?
Amazon’s fees might look high at first. But you get a lot for what you pay.
Here’s what makes it worth it:
- You can sell to millions of people right away
- Shoppers trust Amazon, so they’re more likely to buy
- Amazon can ship your products, handle returns, and help customers with FBA
For most new sellers, this makes things much easier.
Other places like eBay or Etsy may have lower fees. But they don’t offer as much help.
If you want to build your own online store, you can try Shopify. Just remember—you’ll have to bring in your own buyers and do more work.
If you want to learn more if it is worth it, check out this article: Is Selling on Amazon Worth It
Final Thoughts: How to Keep Amazon Fees Low
Want to make more money when selling on Amazon? Here’s how to keep your costs down:
- ✅ Pick the right plan for how many items you sell
- ✅ Choose products that leave you with good profit after fees
- ✅ Use a fee calculator to check costs before you list
- ✅ Try FBM (Fulfilled by Merchant) if you want to ship orders yourself
- ✅ Don’t store too much for too long—Amazon charges for that
Selling on Amazon can be a fun way to make extra money—or even a full-time job. Just make sure you know your costs and plan ahead!
Frequently Asked Questions (FAQ)
1. How much does it cost to sell on Amazon in 2025?
You can pay $0.99 each time you sell an item (Individual plan) or pay $39.99 each month to sell as much as you want (Professional plan). You also pay other small fees based on what you sell and how you ship it.
2. Are Amazon’s selling fees going up in 2025?
No. Amazon is not raising fees this year. Some fees are even going down for certain items.
3. How do the lower fees help sellers?
If you sell big or bulky items, you might pay less in shipping fees. Some clothing items also have lower fees. This helps sellers keep more profit.
4. What are FBA fees?
If you use FBA (Fulfillment by Amazon), you send your products to Amazon. They store, pack, and ship them. You pay for storage and a fee for each item they send out.
5. What are promotional fees?
If you want to run a sale or deal, like a Lightning Deal, it can cost extra. Some of these promotions can cost a lot, so plan carefully.
6. Can I skip FBA and ship orders myself?
Yes. You can use FBM (Fulfilled by Merchant). That means you ship orders from your home or warehouse. It’s cheaper but takes more work.
7. How do I figure out all the fees?
Use an Amazon fee calculator online. It helps you see how much money you’ll make after all the fees are taken out.
8. Is Amazon cheaper than other places to sell?
Sometimes. Amazon has more shoppers, but other websites like eBay or Shopify may have lower fees. It depends on what you sell and how you ship it.
9. Are there any hidden fees?
Yes. You might pay extra for:
- Returning a customer’s money
- Selling books or DVDs
- Using special tools or ads
- Listing more than 100,000 items
10. Which selling plan is better for me?
If you sell less than 40 items a month, the Individual plan is cheaper. If you sell more or want more tools, pick the Professional plan. Think about your budget and how many items you plan to sell.
Want help choosing the right plan or figuring out your profit margins? Join our free WAH Academy group to learn the exact metrics top Amazon sellers track—no fluff, just real insights. Click the button below!