Amazon New Seller Accelerator from Singapore: Who Qualifies

Willy Lin, Founder of WAH Academy, Nov 2026: To join the Amazon New Seller Accelerator from Singapore, you need a completed Amazon.com seller registration on the Professional selling plan and a physical product ready to sell; Amazon aims it at sellers who have not launched on Amazon.com yet. I’m based in Singapore and sell on Amazon.com in the US, and my direct answer is: if you qualify, do this free 12-week program before you pay anyone. It won’t choose your product or decide how much stock to buy, and buying far too many units upfront was my own costly early lesson.

Last updated November 2026

Quick answer: who qualifies for the Amazon New Seller Accelerator from Singapore?

Short answer: Amazon’s New Seller Accelerator page says the program is open to sellers who meet all three of these:

• Registered: you have completed seller registration and are on the Professional selling plan.
• Product ready: you have physical products ready to sell and promote.
• Location and marketplace: you are located in the Philippines, Singapore or Malaysia and registered to sell on Amazon.com.

Amazon also says the program focuses solely on sellers who have yet to launch on Amazon.com. Is it worth it? Yes, if you qualify: it is free and takes about 40 minutes a week. What it doesn’t cover: choosing your product, deciding how much stock to buy, coaching after the 12 weeks, your own Shopify store and Singapore tax. This is general education for Singapore beginners selling on Amazon US. Amazon changes program details and intake dates, so confirm everything on Amazon’s page before you plan around it.

What the Amazon New Seller Accelerator is

Amazon describes the New Seller Accelerator as a 12-week, cohort-based training program from Amazon Global Selling. Its stated aim is to help new sellers build a brand on Amazon.com and sell across borders, with dedicated support and resources. Amazon says there are no fees to enrol and participation is voluntary, with terms and conditions applying. It estimates the time needed at about 8.25 hours across 12 weeks, roughly 40 minutes a week (source: Amazon New Seller Accelerator Program).

What you get, according to Amazon

• Weekly webinars on how to sell on Amazon, with Q&A sessions and replays available on demand.
• Bi-weekly check-ins and support from the Amazon team.
• Business topics such as launching your brand, driving discovery of your products, improving your product pages, getting product reviews, and outsourcing shipping, returns and customer service.
• Peer support from your cohort and contact with third-party service providers.
• At the end, an invitation to a Facebook community group for program participants.

Amazon says that by the end you should know how to launch your product on Amazon.com and have tips on how to potentially generate sales. It does not promise sales, and its own page notes that the actual situation may vary.

Who qualifies, in plain terms

This table was written by WAH Academy as general education. The middle column paraphrases Amazon’s program page; the right column is my reading for a Singapore beginner.

How to register for the Amazon New Seller Accelerator from Singapore

1. Learn the basics free. Amazon’s Seller University is a free library of training. You can watch its videos on YouTube, or in Seller Central once you create a seller account.
2. Register to sell on Amazon.com. Amazon’s Start selling on Amazon.com from Singapore page explains Amazon Global Selling registration. It also says you are only charged once registration is complete and your seller documents are approved.
3. Choose the Professional plan. The program requires it. Amazon’s selling plans page says you can switch or cancel your plan at any time after registration.
4. Get a physical product ready. Have stock you could sell and promote, ideally a small test batch.
5. Find your merchant token. In Seller Central, go to Settings, then Business Information, then Merchant Token.
6. Register your interest. Use the form on Amazon’s program page with your merchant token and email. Amazon says only registrants with a valid merchant token, a valid email address and physical products receive a program confirmation, and qualified registrants are contacted by email.

One caution: when I checked Amazon’s page on 11 November 2026, it still showed an old registration deadline from June 2024, while also telling readers to monitor the page for program updates and application dates. Treat the page, not any blog post, as the source of truth for the next intake.

What the New Seller Accelerator doesn’t cover

• Choosing your product. You need a ready product to qualify. Amazon points sellers without one to Seller University for product research training, but the program does not pick a product for you.
• Sellers who have already launched. Amazon says it focuses solely on sellers who have yet to launch on Amazon.com.
• Ongoing coaching after 12 weeks. After the program, Amazon says administrative support comes from its central teams and support cases in Seller Central, plus Seller University and the participants’ Facebook group.
• Your stock and cash plan. Amazon’s page describes training and support. It does not say it will fund your stock or decide how many units you should order. Amazon’s separate New Seller Incentives are a different offer with their own terms.
• Your own Shopify store. The program is built around Amazon.com. Running a Shopify store alongside it is outside its scope.
• Singapore tax. The program page does not cover IRAS. IRAS says income from online selling carried on for profit is taxable, part-time or full-time, and that income through an overseas platform can be Singapore-sourced when the business operations behind it are in Singapore (source: IRAS tax guide for online sellers).

Who should apply now, and who should wait

• Apply now if you have registered on Amazon.com on the Professional plan, have a physical product ready and have not launched yet.
• Wait if you are still choosing a product. Use Seller University first and apply for a later intake.
• Skip it if you already sell on Amazon.com; Amazon points existing sellers to other webinars.
• Think twice about paying for the Professional plan just to qualify if your product is still months away. The Professional plan is a monthly subscription, and Amazon lets you switch or cancel it after registration.

How it fits with Seller University and paid help

This guide is written by WAH Academy, which offers paid coaching, so weigh my view with that in mind. It is not a ranking. Seller University is free, open at any time and covers platform basics. The New Seller Accelerator is also free, but adds a 12-week structure, check-ins with Amazon and a cohort, once you are registered and have a product. Neither judges whether your product idea is sound or how much cash you should commit, so that is where paid help can make sense.

If you finish the free route and still have a gap you can name, such as product judgment or weekly follow-through on one Amazon US product, one paid option is WAH Academy’s ecommerce coaching for Amazon US and Shopify. Whoever you consider, vet them first: read WAH Academy reviews: is WAH Academy legit? and what WAH Academy is with the same eye you would use on any provider. The Amazon FBA course Singapore guide compares free Amazon training, tool-vendor courses, classroom courses and coaching side by side.

Related guides for Singapore beginners

• The full launch path: beginner’s guide to selling on Amazon USA (SG edition) and how to start selling on Amazon USA from Singapore (2026).
• Fitting it around a job: is Amazon FBA a good side hustle in Singapore with a full-time job?
• Getting paid: how to receive Amazon USA payouts in Singapore.
• Before your first order: what I wish I knew before selling on Amazon, including why I now test with small quantities.
• Later, your own store: running a Shopify store from Singapore selling to US customers.

Checklist before you register your interest

1. Seller University basics done, so you understand fees, fulfilment and account health.
2. Amazon.com seller registration complete and approved.
3. On the Professional selling plan, and comfortable with its monthly cost.
4. A physical product ready to sell, ordered in a small test quantity.
5. Your merchant token copied from Seller Central.
6. About 40 minutes a week blocked out for 12 weeks.
7. A simple record of sales, payouts and supplier invoices for IRAS.

Frequently asked questions

What is the Amazon New Seller Accelerator from Singapore?

It is a free, 12-week, cohort-based training program run by Amazon Global Selling for new sellers located in Singapore, the Philippines and Malaysia who register to sell on Amazon.com. Amazon describes weekly webinars, bi-weekly check-ins with the Amazon team and a peer community, aimed at helping you launch on Amazon US.

Who qualifies for the Amazon New Seller Accelerator?

Amazon lists three criteria: you have completed registration on the Professional selling plan, you have physical products ready to sell and promote, and you are located in the Philippines, Singapore or Malaysia and registered to sell on Amazon.com. Amazon also says the program focuses on sellers who have not yet launched on Amazon.com.

Is the Amazon New Seller Accelerator free?

Yes. Amazon says there are no fees to enrol and participation is voluntary, with terms and conditions applying. The Professional selling plan you need to qualify is a separate monthly subscription, so check Amazon’s current selling plan page before you register.

How much time does the New Seller Accelerator take?

Amazon estimates about 8.25 hours across the 12 weeks, or roughly 40 minutes a week. Replays of the training sessions are available on demand, which helps if you are fitting it around a full-time job.

Can I join the New Seller Accelerator before I have a product?

No. Amazon says that once your product is developed and ready to sell, you can enrol in the next intake. Until then, it points you to Seller University for free training on product research and building a brand on Amazon.

I already sell on Amazon.com. Can I still join?

Probably not. Amazon says the program focuses solely on sellers who have yet to launch on Amazon.com. If you have already launched, Amazon points you to its webinars for existing sellers instead.

Where do I find my Amazon merchant token?

Amazon’s program page says you can find it in Seller Central under Settings, then Business Information, then Merchant Token. You need a valid merchant token and a valid email address when you register your interest.

Does the New Seller Accelerator replace a paid course or coach?

For platform basics, often yes, if you qualify. It teaches how to launch on Amazon.com, but it will not choose your product, size your first order or plan your cash for you. Do the free route first, then pay only to fix a specific gap you can name.

About the author

Written by Willy Lin, Founder of WAH Academy. Willy is based in Singapore and sells on Amazon.com in the US. Read more on Willy Lin: Founder of WAH Academy. WAH Academy does not guarantee income or business results.